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The shield

    mens all saints cardigan
    topshop pants

    photos by stefanie

    I stumbled across this coat over at ebay fashion outlet a few weeks ago.. not sure if it was the fear of the cold weather I was about to travel back to that week, or because it was a ebay find, that made me click it home asap..

    the fact that it was an ebay listing, my senses sent signals to my brain to automatically click on the 'buy it now' button, but my point here is that the glory of the outlet is that they have large stocks on most of the items.

    A little bit of promotion is hopefully allowed, as I happen to be involved with the new launch of ebay fashion outlet! Remember this behind the scenes post? I actually saw the glossy printed look-book just a few days ago and dare I say that I am even on the cover? crazy cool, more on that later!


No tricks just treats + a giveaway


     bec & bridge dress via christeric c
    greenbelt countryear wax coat
    topshop shoes

    photos by stefanie

    Last weekend, during my quick trip back home I could not pass on the opportunity to take some photos in the perfect fall weather! I wore a gorgeous dress from my friends new online store Christing c. that stocks some of my favorite brands, be sure to check it out..

    I picked up the coat last weekend when I visited helsinki horse show, it's one of those traditional english wax coats that I will attempt to make suitable for the city. My mom thinks it's funny and I agree, we have been wearing these in the stable since I was a kid. But you know, horse coat spray for my hair and a traditional wax coat to keep my dry, you got to work with what you have.

    I also got myself a cute dalmatian because the print is so hot right now!
    joking of course it's my sisters overly dramatic dog who just loves the attention.


This is a public, birthday wish list for family and friends

still warm

    White Crow lace dress, Gap denim jacket, Karen Walker sunglasses, Fjallraven backpack, Rachel Comey boots

    Having internet problems at home so I'm borrowing my friend's but her computer keeps freezing every few seconds... I guess that means I should probably keep this short. Wore this out the other day while it was still warm. Seriously, Fall, where did you go?!?


    Please don't forget to vote!

    "California Dreamin' - The Mamas and the Papas


    random outfit
    Equipment silk shirt, A.P.C. sweatshirt, Theory shorts, One Language bag, glasses c/o Bonlook, Bass loafers

    I haven't been able to take outfit photos like I've wanted to for a number of reasons so I figured I'd share a couple of my favorite recent Instagram photos. I've been using Instagram for a while (I'm ornithes on there if you want to add me) but lately it's been replacing my SLR since it's so much faster at capturing images in the moment. Obviously the quality isn't superb but I guess that's what I like about it the most: I love playing around with filters to get that grainy vintage feel instantly in your hand as opposed to waiting for a roll of film to develop. I haven't shot film in a while (became too costly after a while, same goes for polaroids) and of course nothing comes close to emulating that experience of being surprised with developed film or instant polaroids but these photos are still fun, no? This, however, is a different type of new experience which Instagram has really hit on the mark and I'm enjoying every bit of it on a daily basis. I remember taking on those "one photo a day for a year" challenges and failing but I've probably already done that without realizing it through Instagram...

    top of the hill
    acre/sf party

    I went to the Acre/SF x Refinery 29 party last week to support Jenny and Marcus and made the naive mistake of walking up to North Beach from downtown SF. Killer view but jeez, I could barely catch my breath by the time I made it into the store. I even had to take my glasses off for 5 minutes when they kept fogging up because of my body heat! The party was great though, I wish I went to these events more often. It was fun seeing a bunch of familiar faces too.

    sunflowers in the ran
    bonlook glasses

    Of course this post wouldn't be complete without a comment about the weather. Yesterday I refused to step outside because it was so hot. It's the end of October, come on! I've been through five SF Indian summers so far and this one has been the worst. Of course it's nice to have warmer weather but it's hard to get into the Halloween/autumn spirit when you're sweating in shorts. A couple weeks ago it finally felt like fall (even with an abundance of wet sunflowers) but my new Loeffler Randall rain boots didn't arrive until the day after the rain had subsided! I have been, however, wearing my Bonlook glasses almost every day except it was probably a bad idea to wear them in the rain since I couldn't see a thing. I've been wearing contacts almost exclusively for the past five years so it's been a refreshing change to wear glasses most of the time and not worry if a contact is dry or torn.

    brunch burger at beast and the hare
    umami burger
    super duper burger
    sliders from Jasper's

    I've also been on a huge burger kick lately. I'm posting these from latest to earliest. Yesterday I finally tried the brunch at Beast and the Hare (which is actually right below Brent's apartment except we've only been to dinner there once, huh), skipped the breakfast fare and went straight for the burger which had, get this: bacon, caramelized onions, AND a fried egg. Last week I went with a group of friends to the new Umami Burger joint that just opened in SF. None of them had ever been to Umami in LA and were all pretty impressed while for me it was a nice familiar taste of home. It was also the third burger that I'd eaten in a week (Super Duper was the second and a burger from Chez Maman was the first) so I was burger-ed out for a while. Next burger pictured came from Super Duper where I made the mistake of ordering the double burger thinking it would be like In-N-Out but quickly regretted it when I started feeling full and sick halfway through. Finally, Brent and I also really enjoyed the sliders at Jasper's Corner Tap & Kitchen, I think we went there before we saw Drive? Anyway, from what I remember the cute lil burgers came on a sesame pretzel bun and had blue cheese, totally worth it if you're in the area. I probably shouldn't admit this but I actually omitted two other burger photos (Red Robin lol and Chez Maman) because that would be a bit... much...

    ferry building
    blue bottle

    Okay, back to the weather. The warm weather hasn't been that bad. Sometimes I forget how nice it is to venture out to the Ferry Building with friends when the weather is nice. Most of the time I'm there I usually go alone but with friends it's easier to lose track of time drinking happy hour margaritas by the water and picking up Blue Bottle iced coffees. We have to enjoy it while it lasts, I guess, because we won't be able to stay out like this at 5pm again in less than a month... summer's really over, isn't it?

    downtown sf

    See the rest of my Instagram photos here. Also, please keep voting!

Bon Bon

    bruno pieters x weekday jacket

    photos by stefanie

    Say hi to Bon Bon.. she's been my baby for my entire childhood and I can not believe she hasn't appeared the blog until now!!

    when I was 10 my dad made the mistake of jokingly promising me a puppy if I had the cash for one.  So started a year of selling, saving and begging until I finally had enough money for my own little cockerspaniel... I only get to see Bon Bon when I visit finland, so sadly not very often. I couldn't resist including her in the photos, especially in her overgrown messy hair-do, we totally match!

    I wore a silk dress is by shakuhachi from the fantastic Bona Drag, who never fails to impress me with their amazing choice of collections.

    ps. Bona Drag has been kind enough to offer you all 25 % off the ENTIRE SITE on until wednesday morning! Just enter the code 'Hallowaukee' at checkout.


Black and blue

    h&m turtleneck
    cos sweather
    h&m hairring
    zara vest
    topshop pants
    zara tote
    topshop shoes

    pics by tasha

    Hi there, apologies for the blog break. Truth is I have not opened my computer all weekend, and it has been amazing. Did a quick trip back home to finland in the name of project research, also took myself a few spare moments to take pictures in the beautiful fall surroundings. These though are from last week or so, I love wearing a turtleneck under my shirts and knits, it's kinda à la celine.. or more like à la anyone who grew up in finland.

    But fear not, I am back to my routine again


hudson jeans x nordstrom x blushing ambition

    Gibson Knit Riding Jacket, Equipment silk shirt, Hudson Nico jeans, Bass 'Wayfarer' loafers, Coach satchel, Karen Walker sunglasses

    Well guys, I did it. I took the plunge and accepted a blog related challenge. I partnered up with Hudson and Nordstrom to style an outfit and participate in their contest on Facebook! Unfortunately it started raining the day I decided to photograph the outfit but I kept the sunglasses on and looked like an idiot anyway. I get a lot of comments asking why I wear sunglasses in every post (Blair and I bonded over this once, haha) and the only thing I can say is that I'm almost always in sunglasses whenever I go outside. I guess it's a safety blanket type thing, I don't know.


    So yes, here's my look. Nothing too different from what I usually wear, haha. I'd really, really appreciate it if everyone took the time to vote for me in this contest (you can vote once a day)! I never do things like these so it would be amazing to win but I wouldn't be able to do it without your guy's help. I also hosted an event for them last week so look out for photos in an upcoming post! Thanks guys!

    wet loafers

Favorites from nowhere

    primark knit
    jimmy choo shoes

    photos by tasha

    Got dressed in my new nowhere pants today.. they are on the perfect edge of being sweatpants but structured enough to be taken seriously, if that makes sense. The sleeveless coat thing is also from the same collection, I was on the fence of ordering it, but it might actually be the best piece. Nice when online orders work out that way sometimes.


Your words humble me

    weekday coat
    cos knit
    ann demeulemeester boots

    First of all thank you, every single one of you for the comments, tweets and messages regarding the news on my Nelly collection! you are so incredibly kind and encouraging, I can't believe how lucky I am to have you all support me!

    Yesss ok so back to outfit posting! the other day the weather allowed me I got to take out my triple laced ann demeulemeester boots that I found second hand in paris last february, lucky me. What a crime that they have only been on the blog once before, (here) but they are a classic, so it's all good, I have time.

    the bag has been serving it's duty really well, I aboslutley adore it. Paired with a coat like this, I almost look grown up.


I'm designing a collection for!

    Yess it's official! I will be the next guest designer for!!

    this is so so exciting and I am happy to take on the challenge! I have been given somewhat free hands to design my dream collection, that will be out next spring. The whole collection will be available worldwide!

    I am the first Finnish guest designer to be given the opportunity.... so no pressure there then?! ehrm. I will do my best and it will be good, I promise. I owe it all to you my amazing readers, you inspire me every single day.

    in the mean time shop the amazing nowhere collection and more over at


Styling with

    Last sunday I flew over to Borås in sweden, to get together with a few fellow bloggers to style the Xmas lookbook for! while I was doing my best to represent Finland, we spent the day in a huge closet and got to and try on the new collection, both Nelly's own and all the great brands they sell like Rodebjer, Jeffery Campbell, Diesel, Whyred..

    First we got to pick our outfits, above Trine from Denmark who I already knew from the MTV campain from last spring, wearing those amazing Jeffrey Campbell shoes! I chose a beautiful Buddha to buddha bracelet.

    me, Yara and Frida getting our hair done... suprise suprise I wanted a side braid. I think I've only met Yara once before but she is so kind and easy to get along with.

    Swedens Frida Fahrman getting ready. I loved meeting her, especially loved our chatty taxi ride to the airport.

    Nike - one of the girls from the German team, having a hard time deciding on the shoes... can't blame her though.

    Blogging in between shooting. I felt guilty for not doing it....

    Then to the styling.. we did two looks, this was one of mine. I loved the idea of wearing a chocker necklace under the collar, you can get the silver and gold here

    model wearing a beautiful ida sjöstedt cardi (coming soon), vila shorts and nelly gold choker. I wore a diesel dress, gestuz jacket, nelly necklace and guess boots, all from

    Later we went to the Nelly HQ, where we also got to see Elin Kling's Nowhere collection, that is being sold at Nelly. I admit to be a fan of every piece, so you know what I am going to be wearing this winter, starting from this week!

    Thanks to all the girls and especially to the Nelly team for such a well organised day x

    I also have some veeeerrrrrryyyy exciting news to tell you! as there was also another reason why I flew to sweden.... I promise I'm not trying to be all annoying by making you wait until tomorrow but it's news that deserves more than a little side mention, and I am falling a sleep on my keyboard right now. So more tomorrow.. (hint: it's probably what you think it is, YEAH)